Kuli
Spring 2026 NewClaude Cowork for social media and creator marketers
Kuli is an AI agent for social media and influencer marketing teams at the world's largest consumer brands. Our agent watches every video on socials in the brand's context and helps marketers get work done to launch their campaigns 4x faster. Previous platforms gave marketers databases to search through and a CRM. Kuli actually watches the content. Marketers at team like Supercell, Disney and Havas use it to scout creators, run analysis on trends and competitor strategies, and analyse what makes their campaign perform better. For 10 years, influencer marketing meant more tools, more tabs, more spreadsheets. Kuli replaces all of that with one single agent you orchestrate. One marketer with Kuli does what a $50K/month agency bills for manual tasks.
AI Investor Summary
Kuli is building an AI agent for enterprise brands to revolutionize their social media and influencer marketing by analyzing video content at scale. With impressive early clients like Disney and Supercell, Kuli promises to accelerate campaign launches by 4x, addressing a massive and growing market. The team combines strong AI expertise with enterprise sales experience, though further traction metrics are needed to fully assess their momentum.
Key Highlights
- ● Strong value proposition: '4x faster' campaign launches.
- ● Impressive early client logos (Disney, Supercell).
- ● Technically differentiated approach (AI agent watching content vs. databases).
- ● Founders have relevant AI/ML and enterprise advisory/tech backgrounds.
Risk Factors
- ● Lack of detailed traction metrics (revenue, user growth).
- ● Team size is small (3), requiring rapid scaling of talent.
- ● Defensibility of the AI moat needs to be proven against emerging competitors.
- ● Reliance on social media platform APIs and data access.
Founders
Cofounder and CEO @Kuli, Creator Marketing OS Before Kuli, I led AI and data science across Aircall's go-to-market org, building the AI systems that dynamically allocated +20M$ in annual marketing spend on Paid Ads ML Engineer from EPFL where I led a 40ppl consulting org to best Junior Entreprise in Europe, growing revenue 50% to €350K across 100+ clients.
Cofounder and CRO @Kuli, Creator Marketing OS. After 6 years advising enterprise clients at KPMG on M&A transactions, I now lead sales and business at Kuli, the AI agent for influencer marketing teams at the world’s largest consumer brands. Our agent analyzes millions of social videos in a brand’s context and helps enterprise clients like Disney and Supercell use it to scout creators and spot trends early. Our clients launch campaigns 4x faster than through their previous means.
Score Breakdown
Michael has strong AI/ML background with experience in allocating significant marketing spend, demonstrating practical application of AI. His EPFL leadership experience is a plus. Jonathan's background in M&A at KPMG and previous experience at Google/Meta (though not in a leadership role) provides a good mix of business acumen and technical understanding. The combination of deep technical expertise (Michael) and enterprise sales/business development (Jonathan) is a strong foundation for a B2B SaaS company. However, the team is small (3), and the specific domain expertise in creator marketing needs to be further validated beyond client mentions. [Boost +1: Founder from Google]
The creator economy and influencer marketing is a massive and rapidly growing market. Brands are increasingly investing in this space, and the need for efficient tools to manage campaigns, identify creators, and analyze trends is critical. The TAM is undoubtedly large. Regulatory tailwinds are generally favorable for data-driven marketing, though privacy concerns could be a future headwind. The timing is opportune as brands are maturing in their influencer marketing strategies and seeking more sophisticated solutions.
The core concept of an AI agent that 'watches' content and provides actionable insights is technically differentiated from traditional databases or CRMs. The claim of '4x faster' campaign launches is a strong value proposition. The technical differentiation lies in the AI's ability to process and understand video content at scale within a brand's context. Defensibility could come from proprietary AI models and the network effects of data accumulation. UX quality is not explicitly detailed but is crucial for adoption by busy marketers. Platform potential is high if it can expand beyond creator scouting and trend analysis.
The mention of clients like Disney and Supercell is a very strong indicator of early product-market fit and validation, especially for a seed-stage company. However, the actual revenue, user growth rate, and partnership details are missing, making it difficult to assess the true traction beyond anecdotal client wins. The press coverage is positive but doesn't substitute for hard metrics. Investor interest is implied by YC participation but not quantified.
News
This page lists startups from the Y Combinator Spring 2026 batch, including Kuli.
Kuli Kuli is an AI translation app designed for travelers and food enthusiasts, offering instant translation of menus, including handwritten ones, with allergen information and dish images.
Kuli is an AI agent for social media and influencer marketing teams at the world's largest consumer brands, designed to help marketers launch campaigns 4x faster by watching social videos in the brand's context.
Kuli is an AI-powered influencer marketing platform that uses AI to analyze TikTok and Instagram creator content for precise creator discovery, vetting, and campaign monitoring.
Kuli is an AI agent for social media and influencer marketing teams at large consumer brands that analyzes video content to help launch campaigns faster.
Quick Info
- Batch
- Spring 2026
- Team Size
- 3
- Location
- San Francisco, CA, USA
- Founders
- 2
- Scraped
- 4/10/2026